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Need help applying The MAPS Method?
Work ranges from a focused diagnosis to a workshop, a full brand and AI visibility strategy, or hands-on implementation with your team and agencies.
Common starting points
Where the conversation usually begins.
- Sales, marketing and AI describe the brand differently. Start with Meaning: ICPs, message architecture, fact register.
- Customers like us but nobody recommends us. Start with Authority: proof, trial and advocacy.
- Competitors show up where we don't, in media or in AI answers. Start with Presence: channel-by-ICP map and source gaps.
- We have the proof but nothing can use it. Start with Signals: surface inventory, crawl and structure, agent readiness.
- We need a plan. Start with a baseline across all four conditions and three readers, then the constraint-first backlog.
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Run the self-assessment first if you can; it makes the first conversation faster.