The MAPS Method entity map.
The core entities and relationships that define The MAPS Method and its framework, declared once and published in machine-readable form. The source of truth is /entitymap.json (EntityMap v1.0). The same facts appear in the Schema.org graph on every page and in /llms.txt.
The MAPS Method
Type: Methodology
Includes the MAPS Framework and the four workstreams; applies Consistency, Utility and Measurement & Validation; has Playbooks as applications; created by Grant Simmons.
The MAPS Framework
Type: Methodology
Part of the method. Includes Meaning, Authority, Presence and Signals, each checked for three readers: People, Markets and Machines.
Meaning
Type: ProprietaryTerm
The condition that makes a brand understood: who it is for, what need it meets and what it should be known for. Worked by Define.
Authority
Type: ProprietaryTerm
The condition that makes a brand trusted: the proof that makes a claim credible and the experience that makes a customer recommend it. Worked by Prove.
Presence
Type: ProprietaryTerm
The condition that makes a brand found: available with its proof wherever the audience looks, including where machines look on their behalf. Worked by Distribute.
Signals
Type: ProprietaryTerm
The condition that makes a brand usable: cues, kits and data that let every person and machine on every surface access, extract, verify and act on the evidence. Worked by Enable.
People, Markets, Machines
Type: ProprietaryTerm
The three readers each condition is checked for.
Define, Prove, Distribute, Enable
Type: ProprietaryTerm
The four workstreams of the method; each precedes the next.
Playbooks
Type: CreativeWork
Applications of the method: AI visibility, launch, rebrand, new market, agent readiness.
Grant Simmons
Type: Person
Creator of The MAPS Method and the MAPS Framework.