Use The MAPS Method.
The MAPS Framework visuals and MAPS Method working templates are available here for presentations, workshops and planning. If you reuse the framework externally, please credit “MAPS Framework by Grant Simmons.”
Complete MAPS visual package
Master framework, four pillar diagrams, overlap diagram and process flow in SVG and high-resolution PNG formats.
Download ZIP
MAPS audit checklist
The 24 statements scored 0 to 4 by pillar and reader, with evidence, owner and next-action columns. Mirrors the online audit.
Download CSV
Implementation worksheet
A working backlog organized around Define, Prove, Distribute and Enable, with the people, market and machine deliverables.
Download CSV
Fact & entity ledger
Canonical identity facts, primary sources, third-party conflicts, owners and review dates. The mechanism behind Consistency.
Download CSVICP sheet
Segment, trigger, job to be done, current alternative, disqualifiers and need-to-offer alignment.
Download CSVMessage architecture
Positioning statement, message pillars, proof per pillar, vocabulary to use and avoid.
Download CSV
Channel-by-ICP map
Every channel family per segment, scored present and present-with-proof, with competitor presence and gap decisions.
Download CSV
Surface inventory
Every surface that uses the brand's facts, offers or assets, its data source, format and last verification.
Download CSV
Master framework image
Presentation-ready high-resolution version of the full MAPS framework.
Download PNGMaster framework SVG
Vector version for scaling, print, slide decks and other high-resolution uses.
Download SVGKeep the definitions intact.
You can adapt the visuals to your own presentation style, but the four conditions are intended to stay consistent:
- Meaning makes you understood. (Clarity)
- Authority makes you trusted. (Consensus)
- Presence makes you found. (Coverage)
- Signals make you usable. (Consumable)
The three readers are always People, Markets and Machines, in that order. The workstreams are Define, Prove, Distribute and Enable.
If you need a client-specific audit, facilitated workshop or implementation plan, use the contact page to reach me.
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